The Symmetry of E

A few months ago I worked on creating a calling card for someone lucky enough to have both their first and last name begin with 'E.' Now, the letter 'e' isn't necessarily exciting en and of etself,* but when such symmetry exists it provides an immediate design possibility that, at the very least, must be attempted.**

I began by playing with the arms of the uppercase E as branches on a tree diagram that would lead to words that described qualities of the client. This only really makes sense with a sans-serif font and, as I had two E forms to work with, the potential existed for six lines leading to six qualities. After laying this out in a variety of ways I realized that the idea was conceptually bloated and inappropriate for the immediacy of a calling card.

On to the next idea— an abstracted cloud formed from a staggered stack of E forms. I chose Ed Benguiat's Edwardian Script ITC because the sweeping capital E had a lyrical and classic feel, which makes sense considering the fact the Benguiat was a consummate musician who designed his typefaces in the old days when you actually had to put pen to paper to realize a font (as opposed to electronic stylus to Wacom, or pen tool to virtual art board, or however it's done these days).

The resulting shape struck me as fantastically elegant and I loved it unconditionally.

Too bad it looked like a black rain cloud. And black rain clouds are depressing. They make for very poor calling card iconography. Changing the color didn't really help either and in the end I had to accept that I'd created a lovely little design element that would only be useful in some future design project. Then I became depressed; verifying that black rain clouds really are a bummer.

In the end, another design featuring floral dingbats became the calling card and I shelved the cloud. But I can't let it go. It has taken up residence on my desktop until I find a reason for its existence. Perhaps someone will eventually want a project that emphasizes silver linings.

*The worst alliteration ever.

**Although such immediate design solutions can also be traps if you can't shake them and experiment with other ideas or forms.

The Week

GERALD FIGAL ON FLICKR

I ran across this image the other night on Flickr. It was part of a collection of pictures taken in the Edo-Tokyo museum by Gerald Figal and his images served as a catalyst for me to consider my own fascination with the conceptual implications of the miniature in contemporary art. More to come on this topic at a later date.

THE WORKS OF CLAUDIA ANGELMAIER IN APERTURE MAGAZINE

The lastest issue of Aperture features an article about the reproductive artworks of German photographer Claudia Angelmaier. Her meticulously composed collections of open books turned to the same reproduction of a famous art work succeed on a number of levels: they comment on the fallibility of mechanical reproduction, critique the experience of educating through second-hand experience, continue the post-modern preoccupation with originality born of mimicry, and manage to reference the sparse spirituality of Modernist abstraction. While the addition of the replicated artworks contributes a greater conceptual depth to her work, the photographic compositions that feature only obsessive compositions of white space and colored lines are no less beautiful for their minimalism.

THE FIRST UNVEILING OF SMALL WILD THINGS (SWT)

Last year's artistic collaboration was laid out in its entirety for me this week on the floor of the new Disjecta exhibition space. This sparked an intriguing dialogue about: the longevity of hierarchical relationships, color aversion, classifying artistic "style," breaking and obeying imperatives, the totalitarian grid, and the spiritual implications of reproduction. 

BIG SPACESHIP PROFILE ON LYNDA.COM

With two gaping holes left in my skull from the extraction of pesky wisdom teeth my energy level hit negative numbers and I sought interludes of distraction from the pain at lynda.com. This website is an absolutely fantastic software tutorial site that, for a monthly fee, walks you step-by-step through the intricacies of most major software programs available today. It has been indispensable to me as a graphic design student. Until yesterday, I had limited my viewing to movies related to programs that were stumping me, and not bothered to delve into the interviews and exposes of well regarded companies/individuals. 

Big Spaceship has been a company reverently referred to since my first day in PNCA's graphic design certificate program. The major player in the field of new media, or interactive media, or integrated design, or whatever moniker of the moment that connotes a mixture of web, film, graphic design, and information design. There's no doubting that they are very, very, good at what they do and, while it's light on specifics, the lynda.com expose of Big Spaceship does give a general sense of the culture and structure of the company.

Sadly, without a subscription you can only watch the three introductory videos, which are heavy on the fluff, but you can follow links to some of Big Spaceship's more notable projects and see what all the fuss is about.

Helvetica: The Movie

I watched Helvetica last night. Again.

My initial viewing in my Beginning Design class left me with impressions only, and I wanted to revisit the film after a few months of dealing with typography, grids, and visual hierarchy. I’m assuming that I don’t differ from most fledgling graphic designers (an acceptance of reality that undoubtedly does separate me from the majority of fledgling graphic designers) and I’ve been using Helvetica as the default font for every project I’ve taken on.* As many of the eccentric pillars of the design community** mention in the film, Helvetica is clean, ubiquitous, and safe to use on just about any project. It won’t make waves and you’ll appear to know what you’re doing. Really, if it’s good enough for the majority of corporate America, it’s probably good enough for my homework assignment.

Now, if you’re reading this and not a graphic designer, then you’re probably scratching your head at this point and wondering if it’s even possible to make an hour and a half movie about a font. I assure you it is. Helvetica is such a powerful cultural force at this point that whole books have been devoted to it (in a cultural critique kind of way, not in the sense that it is the font for the book, although there are those examples as well). One of the most interesting things my instructors stated in the afore mentioned design class was that an understanding and appreciation of typography is “what separates the designer from the desktop publisher.”

Statements like this seem to be bandied about in the design world all the time. As Helvetica points out, designers are an opinionated lot. Ironically, they are all right in some way so, like most heated debates, the question over Helvetica’s prominence and use will continue ad nauseam. In the meantime I will be sharpening my typographic vocabulary (ascender, serif, x-height, et al) and compiling three fonts that will work for every*** project, and three fonts to perpetually vilify. Watch out Comic Sans, I’m coming for you.

*But I only used Helvetica in the beginning: in every instance but one (when I was designing a movie poster for Helvetica, appropriately enough) it was transformed into a different font that seemed to better suit the content. I don’t want you thinking I’m a one-trick pony so early on in my career. Becoming that pony takes at least a few years in the professional world.

**Old skool Massimo Vignelli, naughty David Carson, and the chillingly astute Stefan Sagmeister to name a few.

***Ahhh, type crime! You never just hit the bold button to fatten up some highlighted text. Big design no-no! This just adds weight to all the edges of the letter forms without a commiserate handling of the white space between the letters. Such an action brands you as the amateur that you are. It’s akin to using iWeb as your web design and blogging program.

Absence

After feebly attempting to coerce comments out of you and coming up with so little response you may have believed you’d been party to my leaving the blogosphere for good. No such luck! I have been absent, to be sure, but for many a good reason which I will present in brief:

1. I had to produce nine painted paper-mache Commedia dell’Arte masks.*

2. I was uncovering the mysteries of “layer styles” in Photoshop in order to finish my assignments for the dubiously named Photoshop Expert class I was taking. To date, I would characterize myself as more of a Photoshop user than expert.

3. I was planning a graduation ceremony.

4. For nine days I was part of a class road trip in which I guided eight adolescents down the state of Oregon and into the Bay Area.

5. I only just returned from a three-day teacher retreat on the Salmon River.

6. I was finishing a web site for a client that had to go live before any other computer-related activities could take place (such as writing this for you to read).

My hope is that these will all serve as adequate excuses for my absence. I wouldn’t want to set a bad example and have you decide to disappear for the next few months. After all, this summer has big things in store for me and mine— it would be a shame for you to miss out.

* With the help of family and friends who were guilted into service by a desperate and sniveling moi.

www.stain-drop.com

It’s open! My wife’s online store of handmade plush creations and unique fashion accessories has entered the electronic ether and I was quite pleased to use this auspicious event to guide the aesthetics of my final project in Photoshop Essentials at the Pacific Northwest College of Art (PNCA).

What’s that? You ponder how I might also be taking classes at PNCA while working full time as both artist and educator? That makes two of us. Or three of us, if I count the entire readership of this blog and myself. But it happens to be true. I’m enrolled as a Certificate Student in PNCA’s Graphic Design program (which is apparently going to be renamed the “Communication Arts” program this fall when PNCA decides to add some direction and objectives to this cash cow).

I’ve had a mixed experience with the Certificate Program thus far, having joined it (as is often my fate) in the midst of a major overhaul in structure and cost. Having had both inspiring classes and profoundly frustrating experiences I would say that the jury is still out on whether I will ever recommend it to anyone. Had I not been the product of an exceedingly rigorous and well-considered art program I might be less critical but the truth remains that OCAC will be a hard act to ever beat.

The final assignment for Photoshop Essentials required that I fashion a multi-layer image composite from a variety of images. Clean selections and believable integration into a single image seemed to be the primary criteria for the instructor. I went so far as to add a criterion of my own: the resulting image had to accurately portray the inherent charm and charisma of my wife’s creations. After all, I wanted to please this most important of clients. Isn’t that what a degree in graphic design should really emphasize— customer satisfaction.

Maybe I should let PNCA know that.

Necks

I just completed a beginning graphic design course. I don’t offer that information as an excuse for why I haven’t posted so much as an explanation for what I’m about to write.

I’ve had to ask friends and family if they’d let me photograph their necks. This request has garnered a mixed response— from the wary “Ok.” to the flat-out “No.” The neck, after all, is a sensitive space, tucked away between chin and chest. It is a vulnerable spot that has earned at least two telling cliches over the years:

1. ...sticking your neck out...
2. ...going for the jugular...

I’m sure there are more.

Perhaps due to its vulnerability it is also a place of desire. Tender and recessed, it wraps around our power of speech, swaddling our vocal cords through a life-time of inspired and mundane words.

Considering that it allows food and water to travel to the stomach, messages to travel between brain and body, air to travel to the lungs, and words to travel into the world the neck can be viewed as a conduit. The sexiest conduit in existence, but a conduit none the less.

But I digress. . . these are the reasons why I chose to photograph necks but they do not explain the end product.

Our final project in the design class was to redesign the CD packaging for a favorite album. I’ve long since moved beyond attempting to clarify what my favorite album might be so I chose an album that I was exceedingly familiar with but hadn’t given much attention to over the past ten years— Tricky’s Maxinquaye.

Upon listening to it again I was struck by how raw it still seemed: Tricky’s vocals coercing Martina’s delivery with both of them indiscriminately singing atop one another. The album has a sexual bravado juxtaposed with a crippling vulnerability that makes it hard to describe to others. I had expected that I wouldn’t have to do much explaining to my classmates as they’d all be familiar with the album, but I was proven wrong. Apparently, Tricky was only an inspiration to me in the late nineties.

I proposed to create packaging that over-layed photographs of necks printed on vellum with lyrics from the songs. That way it would appear as if the words were stuck in the throat. Furthermore, there would be odd images of textures and locations placed alongside these combinations of necks and words. It was my hope that this might produce some approximation of both the alluring and disquieting qualities of the music. For the most part it succeeded. The vellum had a skin-like quality compared to the heavier paper stock used for the photos and lyrics. Some of the photos chosen were cropped in such a way that the compositions themselves were confrontational and confounding. When people picked up the packaging to examine it they rarely had smiles on their face which, while not always an indicator of success, somehow seemed appropriate.

There are still many details I’d like to tweak before I would feel completely satisfied, but that requires asking more people to offer up their neck, and those conversations have proven to be just disquieting enough to prevent me from exploring this project any further.