On Target

March 3, 2005

Whenever I think of Target I think of a few things:*

1. Gemco— In my early childhood Gemco was the store in my neighborhood that went out of business and became a Target. I don't remember there being much difference between them at the time as they both carried Robotix.

2. Some wickedly good advertisement campaigns. 

That half-and-half campaign where an object from the store is divided in half with something fun and natural making up the other half. Brilliant. I still think about it. 

Buying all the ads in an issue of The New Yorker so as to feature ad based illustrations honoring the vibrance of the city. Also brilliant.

3. Those big red cement balls near the entrance of every store?

4. Cheap toilet paper.

*Presented in order of importance.